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I haven’t had the need to purchase the paid version of this plugin, as the free version here on WordPress.org does everything I need. I’ve used it for 1/2 dozen products, and in only one case did I have to add any custom code (to parse the JSON text provided by a custom API).
When I reached out to the author Bernhard with a question on two separate occasions, he replied with a solution within 24 hours. I’m so happy with this plugin I made a donation (you should too!).
The plugin is incredibly simple, but powerful. I highly recommend it if you need to connect your WP site to JSON feed from an API. You can’t go wrong.