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Before finding this plugin I would manually configure the separate Google tools like Search Console, Analytics, AdSense (if a client needed it), etc. Then I’d have to visit each page to prepare the relevant reports at the end of the month, or year, or after an event.
Quite tedious now that I can simply install the plugin, sign in, and have all the google tools magically connected. All reports are now easily accessed without ever leaving the WordPress Dashboard.