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I had high hopes for this plugin, but ran into two major (for me) problems –
1 – The file structure is not what Facebook is currently asking for
2- In order to be able to just export certain categories or have much control at all, it seems you gotta spend over $100!
So I wrote my own plugin – it just took a good part of a day, so I don’t understand how they justify their price. Seems to me like $25 would be fair and I’d have paid that rather than spend half a day programming.