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I used selfhosted Piwik in the past. I launched a new website and discovered that Piwik is now Matomo.
I was surprised how easy it was to setup and the plugin is also no-nonsense free. Ofcourse there are paid plugins, paid support and a hosted version, but you are not forced to use those and the free version is very feature rich.
I’m astonished by this plugin. Thank you very much!