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I have set up everything in WordPress, GTM and GA according to this guide:
https://gtm4wp.com/how-to-articles/how-to-setup-enhanced-ecommerce-tracking
But I am having the problem that the gtm4wp.orderCompletedEEC GA3 event does not contain any ecom purchase data – and therefore no transaction is created in GA3.
This is my trigger:
This is my tag:
This is datalayer for gtm4wp.orderCompletedEEC event:
The GA3 tag is firing upon the gtm4wp.orderCompletedEEC event:
Payload for the gtm4wp.orderCompletedEEC event does not contain ecom purchase data:
Event data as shown in Omnibug extension:
No errors in GA debugger, but no ecom purchase data:
If I push this datalayer directly in Chrome Console:
https://pastebin.com/kAbHN71d
…which more or less should match the ecom datalayer, that is causing me problems – then the transaction goes straight to GA without any problems.
It seems to me that GTM is not accepting the content or format of the ecom purchase datalayer – and therefore does not include it in the gtm4wp.orderCompletedEEC GA3 event.
I dont know where to go from here… and really hope that someone can help me identify the issue.