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This plugin has helped me through a very customized implementation resulting in the success of our project. It is highly capable even for customized JS frontend implementations. Highly recommended– the plugin author definitely has hit right through the dilemna on solving the add-to-cart functionality which is easier for the developer to implement and great for customers’ seamless buying experience(resulting in more sales!). Bonus is… support is tremendously great and they have exhaustively helped me through till resolution on my request.