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I tried the free version and loved it.
Bought the upgrade to do more with the plugin, and then upgraded to Business to add to all my sites. Great and handy plugin, nice interface, filled a lot of gaps I had with schema and optimization. Licensing is simple and easy to connect for updates. I added the Amp plugin and optimized for mobile to get an A score on Impreza Theme with WPBakery. Highly recommended.