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When we are evaluating an ecommerce plugin to migrate from Shopify (which was clunky because each product required a manual code paste, since Shopify no longer had a dedicated plugin of their own), we evaluated quite a few, and shortlisted Woocommerce and WP EasyCart. However, WP Easycart won due to its comprehensive and comparable feature set with other ecommerce plugin heavyweights, at a price any small business can afford. We went straight to their premium version of their plugin as we wanted the premium features. During implementation at a website, the tech support team from WP Easycart was exemplary in working with us step by step, making good suggestions for us, and we managed to make the transition fairly smoothly. Great customer-centric team, and a solid product worth recommending for small (and large) businesses alike.