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This plugin is really a good tool for marketing purposes and here is why:
1) They provide many types of pop ups which can be used to convert any kind of visitor into a real sales.
2) You can target any visitor by the language they speak, location, referal website and so on.
3) The support guys are very kind and provided fast assistant for my questions
Personally I recommend this plugin to all website owners and if you use it correcty you will acchive your goals in a short time 😉