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The ability to create variables by WordPress designers that are not php coders should be built into WP itself. It isn’t … and amazingly this function is not easy to find in a plugin either. ‘Shortcode Variables’ is both simple to use and incredibly useful even if you never create your own shortcode. Its ready-to-use shortcodes such as username and useremail and such were exactly what I was looking for. Instructions on how to code this yourself can be found on the web BUT Shortcode Variables makes it simple and no coding necessary. Am =^)